Beyond Hourly
The Tuesday Email for VAs Ready to Sell Strategy, Not Hours
One lesson from real client work every Tuesday. Pricing, positioning, and knowing what to actually recommend.
Free resource: How to Know When to Automate (no email required)
You see the problems. You just don’t know how to sell the solutions.
You spot the bottlenecks. The approval delays. The handover failures.
But when it comes time to package that insight into a service, pitch a retainer, or justify premium pricing?
You default back to hourly rates and hope the client notices your value.
No fluff. No theory. Just real lessons, conversation scripts, and practical thinking you can use with clients.
This is for you if:
- You're an established VA (3+ years, charging £30-40/hour minimum)
- You can spot inefficiencies but struggle to articulate the value
- You want to charge for diagnostics, not give them away for free
- You're ready to lead strategic conversations instead of waiting to be told what to do
This isn't for you if:
- You're just starting out as a VA (get clients first, then come back)
- You're happy billing hourly and don't want to change
- You want someone to do the work for you
Who's Behind This
Devon
After scaling marketing ops from startup to £1M ARR+, Devon built WorkflowMaps to solve a problem he lived: consultants can spot inefficiencies but struggle to recommend solutions with confidence and prove ROI to clients.
Background:
- MSc Digital Marketing & Chartered Marketer
- Led marketing ops for companies scaling to $50M+ revenue
- Created processes for UK government media buying
- Consulted across industries from startups to enterprise
Rachel
Head of Community with 9 years as a VA and OBM. Rachel knows what it takes to build trust with clients, manage operations, and grow a sustainable VA business. She’ll be running the community and making sure you have the support you need.
Ready to Move Beyond Hourly?
Join 50+ VAs getting real lessons every Tuesday that help you price with confidence, sell with clarity, and close retainer deals.
Common Questions
How often will I hear from you?
Once per week, every Tuesday. Occasionally I’ll send a bonus case study or resource, but never more than twice per week.
Is this just motivational content?
No. Every email contains a specific framework, script, or methodology you can use this week. Tactical, not theoretical.
Will you try to sell me things?
I’m launching the WorkflowMaps VA certification in January 2025. You’ll hear about it. But the newsletter content is valuable whether you join the certification or not.
What if I’m new to being a VA?
This newsletter is designed for established VAs who want to level up their positioning and pricing. If you’re brand new, focus on getting your first few clients, then come back!
Can I share the frameworks with other VAs?
Feel free to share specific tips, but please don’t forward entire emails or PDFs. If someone wants in, send them to the signup page.