Beyond Hourly
The Tuesday Email for VAs and OBMs Who Get Paid to Think, Not Just Do
One lesson from real client work every Tuesday. How to spot what’s costing your clients, back it up with data, and turn it into work that pays.
Free resource: How to Know When to Automate (no email required)
You see the problems. You just don’t know how to sell the solutions.
You spot the bottlenecks. The approval delays. The handover failures.
But when it comes time to package that insight into a service, pitch a retainer, or justify premium pricing?
You default back to hourly rates and hope the client notices your value.
One lesson every Tuesday. Practical enough to use the same week.
This is for you if:
- You work with clients on their operations, processes, or systems
- You can spot inefficiencies but struggle to articulate the value
- You want to charge for diagnostics, not give them away for free
- You're ready to lead strategic conversations instead of waiting to be told what to do
This isn't for you if:
- You don't yet have any client relationships to work with
- You're happy billing hourly and don't want to change
- You want someone to do the work for you
Who's Behind This
Devon
After scaling marketing ops from startup to £1M ARR+, Devon built WorkflowMaps to solve a problem he lived: consultants can spot inefficiencies but struggle to recommend solutions with confidence and prove ROI to clients.
Background:
- MSc Digital Marketing & Chartered Marketer
- Led marketing ops for companies scaling to $50M+ revenue
- Created processes for UK government media buying
- Consulted across industries from startups to enterprise
Ready to Get Paid for What You Already Know?
Join 100+ VAs and OBMs getting real lessons every Tuesday that help you spot what’s costing your clients and turn it into work that pays.
Common Questions
How often will I hear from you?
Once per week, every Tuesday. Occasionally I’ll send a bonus case study or resource, but never more than twice per week.
Is this just motivational content?
No. Every email contains a specific framework, script, or methodology you can use this week. Tactical, not theoretical.
Will you try to sell me things?
I’m launching the WorkflowMaps VA certification in January 2025. You’ll hear about it. But the newsletter content is valuable whether you join the certification or not.
What if I’m new to being a VA?
This newsletter is designed for established VAs who want to level up their positioning and pricing. If you’re brand new, focus on getting your first few clients, then come back!
Can I share the frameworks with other VAs?
Feel free to share specific tips, but please don’t forward entire emails or PDFs. If someone wants in, send them to the signup page.